Trade Mark Use: We need a more balanced solution
The 12 November 2009 decision in Alcon Inc v Bausch & Lomb (Australia) Pty Ltd [2009] FCA 1299 focuses almost exclusively on whether the defendant had used the plaintiff’s trade mark ‘as a trade mark’. Alcon has a registered trade mark ‘BSS’ for ophthalmic irrigation products and, not surprisingly, objected to Bausch & Lomb (BL) using the expression ‘BSS’ on its labels for its products. The case revolved primarily around the issues of whether BL had used the trade mark as a trade mark and related issues as to whether the trade mark should remain registered, primarily on the grounds that it was not distinctive.
Whether BL was using the letters BSS as a trade mark required a detailed analysis of the context of that use. Set out below are the findings of the Judge.
155. The following factors are relevant to the present question:
(a) The letters “BSS” appear in block white letters in the top section of the label with the royal blue background. The trade mark “AQSIA™” appears in the same part of that label. The letters used to form “AQSIA™” are larger than those used to form “BSS”. This part of the label is intended to be separate from and more prominent than the rest of the label. The impression created by the positioning of “AQSIA” and “BSS” is that this part of the label is dealing with branding of the product;
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author of several major works relating to intellectual property and competition law. He is the co-author of the third edition of
a book published in the intellectual property series of Cambridge University Press. He has also published two casebooks dealing with competition law and aspects of consumer protection. In addition to his doctorate on sui generis protection of databases, he has a diploma in Indonesian language and studies and he is the winner of three Australian Research Council large grants.